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MARKETING EMAILS

Setting up email promotions and creating graphics to promote Lands' End Business apparel and services such as logo embroidery was very rewarding.

 

Emails included putting together great photography, graphics and text while maintaining Lands' End branding and graphic guidelines to showcase new apparel and discounts.

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Winter outerwear promotional email. Graphic created in Adobe Illustrator.
Fall Final Hour email promotion. Graphic created in Adobe Illustrator.
Friends & Family email promotion showcasing the winter lifestyle imagery and branded message. Adobe Photo and Adobe Illustartor
For The Pink Thread Project I created a watercolor paint graphic to pair nicely with the Lands' End pink products. Adobe Illustrator
For a July final hours promotion I designed a fun confetti animated gif in Adobe Photoshop to draw attention to the promotion.

 
With photoshop I color corrected the blouses, added new backgrounds that went well together, cloned out halos and added logos to create a compelling color story to feature the new and softer side of women's business apparel.
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