As lead web designer I was proud to be involved in the development of Optics Finder, a new service designed to assist our novice hunting and shooting customers in navigating our optics and making the best purchase decisions for their needs. Collaborating with our cross-functional teams and Creative 77 on this intricate project was a rewarding experience.

 

My contributions included ideation, design, creating prototypes, and ensuring a seamless transition of Figma files to Creative 77 for development, along with iterations, improvements, and testing. Witnessing positive feedback on social media, such as “Great, definitely simplifies things!” and "Awesome tool! Well done!" was truly gratifying.